| Description |
1 online resource (139 pages) |
| Series |
Society and Business Review ; 2, no. 1 |
|
Society and Business Review ; 2, no. 1
|
| Summary |
This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds light on the complexities of marketing to children by successively exploring the contradictions within the individual, managerial, professional, corporate, and institutional levels. Together, they offer a comprehensive picture of the operational |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Consumption (Economics)
|
|
Demand (Economic theory)
|
|
BUSINESS & ECONOMICS -- Marketing -- Research.
|
|
Consumption (Economics)
|
|
Demand (Economic theory)
|
| Form |
Electronic book
|
| Author |
La Ville, Valérie-Inés de.
|
| ISBN |
9781846633584 |
|
1846633583 |
|
9781846633591 |
|
1846633591 |
|
