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Book Cover

Title Child and teen consumption / guest editor Valérie-Inés de La Ville
Published Bradford, England : Emerald Group Pub., ©2007


Description 1 online resource (139 pages)
Series Society and Business Review ; 2, no. 1
Society and Business Review ; 2, no. 1
Summary This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds light on the complexities of marketing to children by successively exploring the contradictions within the individual, managerial, professional, corporate, and institutional levels. Together, they offer a comprehensive picture of the operational
Bibliography Includes bibliographical references
Notes Print version record
Subject Consumption (Economics)
Demand (Economic theory)
BUSINESS & ECONOMICS -- Marketing -- Research.
Consumption (Economics)
Demand (Economic theory)
Form Electronic book
Author La Ville, Valérie-Inés de.
ISBN 9781846633584