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Title The power of metaphor : examining its influence on social life / edited by Mark J. Landau, Michael D. Robinson, and Brian P. Meier
Published Washington, D.C. : American Psychological Association, 2014

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Description 1 online resource (viii, 301 pages) : illustrations
Contents Conceptual metaphor in thought and social action -- Conceptual metaphor theory and person perception -- The role of conceptual metaphor in memory -- Metaphor in judgment and decision making -- Dirt, pollution, and purity: A metaphorical perspective on morality -- Toward a metaphor-enriched personality psychology -- The role of metaphors in intergroup relations -- The metaphorical framing model: Political communication and public opinion -- Are there basic metaphors? -- Experiential origins of mental metaphors: Language, culture, and the body -- Metaphor research in social psychology: Current issues and future directions -- Do evaluative metaphors shape emotional thought? A call for new evidence
Summary "Browse a bookstore's philosophy section and you will find hefty tomes devoted to the analysis of single concepts such as friendship, authenticity, guilt, power, morality, freedom, and evil. Scholars wrestle with the precise meaning of these concepts because they are inherently abstract. Unlike concepts that refer to categories of things that we experience with our senses, these concepts lack a concrete referent existing in the world outside ourselves-you cannot see evil, for instance. It is therefore remarkable that, generally speaking, people seem to have little difficulty making sense of these and other abstract concepts. They form impressions of coworkers' friendliness and authenticity, suffer the pangs of guilt, buy luxury goods to advertise their power, judge the moral implications of political policy, and support wars to spread freedom and stem the tide of evil. The question then becomes: What cognitive processes do people normally use to grasp the abstract concepts that lie at the center of their social life? This book explores the possibility that people understand and experience abstract social concepts using metaphor. From this perspective, metaphor is not-as conventional wisdom would have it-simply a matter of words; rather, it is a cognitive tool that people routinely use to understand abstract concepts (e.g., morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (e.g., cleanliness)"--Introduction. (PsycINFO Database Record (c) 2013 APA, all rights reserved)
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Social perception.
Cognitive grammar.
Metaphor -- Social aspects
Metaphor -- Psychological aspects
Metaphor.
Social Perception
Metaphor
Metaphor -- psychology
metaphor.
SOCIAL SCIENCE -- General.
PSYCHOLOGY / Social Psychology
Metaphor
Cognitive grammar
Metaphor -- Psychological aspects
Metaphor -- Social aspects
Social perception
Form Electronic book
Author Landau, Mark J. (Mark Jordan)
Robinson, Michael D.
Meier, Brian P
ISBN 9781433815799
1433815796
9781433815805
143381580X