| Description |
71 pages ; 30 cm |
| Series |
CR, 0810-770X ; 65 |
|
CR ; 65
|
| Summary |
This study analyses the way Australian television represents traffic related incidents. It focuses on programs watched by school age children and describes the nature and frequency of those incidents from which children might possibly learn about road safety. The date was collected by analysing five weeks of television programs watched by large audiences of school age children. In all programs, the predominant type of activity depicted is driving which is also the most dangerous activity. Dangerous incidents occurred up to seven times per hour and were high in adventure and news programs. The report recommends that road safety interventions be directed at specific genres of programs both within and outside the 4.00pm to 5.00pm period. A further recommendation is that children's programs produced locally should be encouraged to incorporate appropriate positive road and vehicle use models. Road accidents. Road safety. TV Children |
| Notes |
"Report prepared for Traffic Authority of New South Wales, and the Federal Office of Road Safety, October 1987' |
| Bibliography |
Bibliography: page 70 |
| Issuing Body |
Report prepared for Traffic Authority of New South Wales, and the Federal Office of Road Safety, October 1987 |
| Notes |
CR no:65 0810-770X |
| Subject |
Mass media in traffic safety -- Australia.
|
|
Television and children -- Australia.
|
|
Traffic safety and children -- Australia.
|
| Author |
Mitchell, F.
|
|
Ross-Smith, A
|
|
Australia. Federal Office of Road Safety.
|
|
Traffic Authority of New South Wales.
|
| ISSN |
0810-770X |
| ISBN |
0642510997 |
|
