With a focus on the emotional and psychological impact, this film addresses the historical and contemporary factors that contribute to the pressures thrust upon Indian women by a society obsessed with fair skin. [Shedding new light upon issues of global diversity, this documentary focuses on the extent to which a "fairness fetish" has permeated various levels of Indian society. Fairness is a serious business in India, one with intensely psychological ramifications. With a focus on the emotional and psychological impact, this film addresses the historical and contemporary factors that contribute to the pressures thrust upon Indian women by a society obsessed with fair skin]
