Title The Boeing Corporation 2007 : consolidating success or burying the competition? / Robert Letovsky

Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour) Series SAGE knowledge. Cases SAGE knowledge. Cases Summary This case study focuses on the decisions that Boeing CEO Jim McNerney must make in the face of the unprecedented success of his company's new 787 Dreamliner and the equally unprecedented difficulties encountered by Boeing's arch-rival, Airbus Notes Originally Published in: Letovsky, R. (2007). The Boeing Corporation 2007: Consolidating Success or Burying the Competition? Case 292. Washington, DC: Georgetown Institute for the Study of Diplomacy Online resource; title from home page (viewed on April 28, 2016) Subject McNerney, W. James, 1949- McNerney, W. James, 1949- Boeing Aerospace Company. Boeing Aerospace Company Production management -- Case studies Competition -- Case studies Strategic planning -- Case studies Competition Production management Strategic planning Genre/Form Case studies Case studies. Études de cas. Form Electronic book ISBN 9781473967182 147396718X

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