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Book Cover
Author Letovsky, Robert, author

Title The Boeing Corporation 2007 : consolidating success or burying the competition? / Robert Letovsky
Published [London] : SAGE, 2016


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary This case study focuses on the decisions that Boeing CEO Jim McNerney must make in the face of the unprecedented success of his company's new 787 Dreamliner and the equally unprecedented difficulties encountered by Boeing's arch-rival, Airbus
Notes Originally Published in: Letovsky, R. (2007). The Boeing Corporation 2007: Consolidating Success or Burying the Competition? Case 292. Washington, DC: Georgetown Institute for the Study of Diplomacy
Online resource; title from home page (viewed on April 28, 2016)
SUBJECT McNerney, W. James, 1949-
McNerney, W. James, 1949- fast (OCoLC)fst01934582
Subject Boeing Aerospace Company.
SUBJECT Boeing Aerospace Company. fast (OCoLC)fst00525010
Subject Production management -- Case studies
Competition -- Case studies
Strategic planning -- Case studies
Production management.
Strategic planning.
Genre/Form Case studies.
Form Electronic book
ISBN 9781473967182