Sales force management -- Case studies : Candy Confectioneries Pvt Limited (CCL) / Sajjan Singhvi, (Department of Marketing, Institute of Management Technology Ghaziabad, Ghaziabad, India), Gaurav Sharm, (Department of Marketing, Institute of Management Technology Ghaziabad, Ghaziabad, India), Rajat Gera, (Faculty of Management and Humanities, Department of Management and Commerce, Manav Rachna University, Faridabad, India)
