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Title The Insider's guide to demographic know-how : everything marketers need to know about how to find, analyze, and use information about their customers / edited by Penelope Wickham
Published Ithaca, NY : American Demographics Press, [1988]


Location Call no. Vol. Availability
 W'PONDS  304.6024658 Wic/Igt  AVAILABLE
Description 246 pages : illustrations ; 24 cm
Bibliography Includes bibliographies and index
Subject Consumers -- United States -- Information services -- Handbooks, manuals, etc.
Demographic surveys -- Handbooks, manuals, etc.
Marketing research -- Handbooks, manuals, etc.
Genre/Form Handbooks and manuals.
Author Wickham, Penelope, 1949-
LC no. 88022136
ISBN 0936889039