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Book Cover
Author Mootee, Idris, 1958-

Title 60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee
Published Hoboken, New Jersey : Wiley, 2013


Description 1 online resource
Contents Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
Summary Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of
Notes Includes index
Print version record and CIP data provided by publisher
Subject Branding (Marketing)
BUSINESS & ECONOMICS -- Advertising & Promotion.
Branding (Marketing)
Form Electronic book
LC no. 2013009058
ISBN 9781118659960
Other Titles Sixty-minute brand strategist