Limit search to available items
Book Cover
Author Gaytán, Marie Sarita, 1974- author.

Title Tequila! : distilling the spirit of Mexico / Marie Sarita Gaytán
Published Stanford, California : Stanford University Press, 2014


Description 1 online resource
Contents Introduction -- Fermenting struggles : pulque, mezcal, and tequila -- Intoxicating icons : Pancho Villa, masculinity, and U.S.-Mexican relations -- Gendering mexicanidad and commercializing consumption : tequila and the comedia ranchera -- Touring tequila and harvesting heritage : the past's enduring presence -- Pursuing prestige : regulation, resistance, and the limits of Mexican authenticity -- Consuming complexity : tequila talk in Mexico and the United States -- Coda
Summary Italy has grappa, Russia has vodka, Jamaica has rum. Around the world, certain drinks-especially those of the intoxicating kind-are synonymous with their peoples and cultures. For Mexico, this drink is tequila. For many, tequila can conjure up scenes of body shots on Cancún bars and coolly garnished margaritas on sandy beaches. Its power is equally strong within Mexico, though there the drink is more often sipped rather than shot, enjoyed casually among friends, and used to commemorate occasions from the everyday to the sacred. Despite these competing images, tequila is universally regarded as
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Tequila -- Mexico -- History
Alcoholic beverages -- Mexico -- History
Drinking of alcoholic beverages -- Mexico -- History
National characteristics, Mexican.
Alcoholic beverages
Drinking of alcoholic beverages
National characteristics, Mexican
Genre/Form History
Form Electronic book
ISBN 9780804793100
Other Titles Distilling the spirit of Mexico