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Book Cover
Author Rataul, Paul, author

Title Netflix : dynamic capabilities for global success / Paul Rataul, Daniel Geoffrey Tisch, Peter Zámborský
Published London : SAGE Publications: SAGE Business Cases Originals, 2018


Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary With over 90 million members in more than 130 countries, Netflix has proven itself to be a leader in the global Internet TV industry. This case study documents the firm's phenomenal rise from uncertain beginnings in DVD rentals to online streaming and original content. It highlights the role of dynamic capabilities in the company's global success, showing how the firm's strategy evolved over three key eras in its history. During the first era Netflix focused on the establishment of a scalable business model in the form of DVD rentals offered to mainstream segments at a competitive price. It developed novel resources and capabilities in its second era with reliable online streaming and 'big data' algorithms that customized a variety of content to customer preferences. However, it was only with the introduction of "Netflix Originals", that the firm exercised dynamic capabilities. What were the dynamic capabilities underlying the firm's growth? Are the strategic approaches that the firm used in the past sufficient to assure sustainable competitive advantage on a global scale?
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Netflix (Firm) -- Case studies
SUBJECT Netflix (Firm) fast (OCoLC)fst01788121
Subject Video rental services -- Case studies
Streaming video -- Case studies
Streaming video.
Video rental services.
Genre/Form Case studies.
Form Electronic book
Author Tisch, Daniel Geoffrey, author
Zámborský, Peter, author
ISBN 9781526439871