| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
Dr. Phillip Hoopes, a LASIK surgeon, is considering how to respond to discounting by his competitors. He had built a high-end practice with costly advanced technology, but discounters had recently entered the market and other high-end practices in the area were starting to offer deep promotions in an effort to compete |
| Notes |
Originally Published InCalkins, T., & Riderman, S. L. (2018). Building Hoopes Vision. Kellogg School of Management. Evanston, IL: Northwestern University |
|
Description based on XML content |
| Subject |
Hoopes, Phillip C. (Phillip Carl)
|
|
Competition -- Case studies
|
|
LASIK (Eye surgery) -- Prices -- Case studies
|
|
Competition
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Riderman, Stephanie Laura, author
|
| ISBN |
9781526490322 |
|
1526490323 |
|
