| Description |
vi, 157 pages ; 24 cm |
| Contents |
Sport broadcasting for managers : managerial dimensions / Stephen Frawley and Hunter Fujak -- Regulating the digital sports broadcasting market : new players; old problems / Tom Evens and Paul Smith -- Sport audience measurement / Hunter Fujak and Adam Karg -- Broadcast production and logistics / Simon Wilmot -- The economics of sport broadcasting / Michael Mondello and John Fortunato -- Valuation and negotiation of sport broadcast rights / Antoine Feuillet and Nicolas Scelles -- International sport broadcasting : a comparison of European soccer leagues and the major North American team sports / Harry Arne Solberg and Terje Gaustad -- Broadcast forms and their managerial implication / Sarah Wymer and Ashleigh-Jane Thompson -- Understanding media consumers / Adam Karg -- Examining the relationship between sport broadcasting and sports betting / Hibai Lopez-Gonzalez -- Critical issues and future directions in sport broadcasting / Hunter Fujak and Stephen Frawley |
| Summary |
"This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics, and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism, or digital media"-- |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Television broadcasting of sports -- Economic aspects
|
|
Sports administration
|
| Reading List |
MMS773 prescribed text 2025
|
| Author |
Fujak, Hunter, editor
|
|
Frawley, Stephen, 1969-, editor
|
| LC no. |
2021059981 |
| ISBN |
9780367690229 |
|
