| Description |
1 online resource (xiii, 225 pages) : illustrations |
| Contents |
Cover page -- POWER SALES WRITING -- Copyright Page -- Dedication -- Contents -- ACKNOWLEDGMENTS -- INTRODUCTION -- PART ONE GETTING STARTED -- CHAPTER 1 GETTING STARTED -- CHAPTER 2 PLAN IT: SAVE UP TO 80 PERCENT OF WRITING TIME -- CHAPTER 3 DO IT: WHY BEING CREATIVE IS LESS IMPORTANT THAN YOU THINK -- CHAPTER 4 CHECK IT: THE FAILURE PROOF STEP -- PART TWO THE PSYCHOLOGY OF PERSUASIVE WRITING -- CHAPTER 5 CREATE A SELLING MESSAGE THAT BUILDS SALES -- CHAPTER 6 CONNECT THE DOTS TO SELL MORE -- CHAPTER 7 BE LIKABLE TO WIN THE BUSINESS |
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CHAPTER 8 USE SOCIAL MEDIA TRENDS TO WRITE MORE PERSUASIVE E-MAILS -- PART THREE SUCCESSFUL PROSPECTING WITH E-MAIL -- CHAPTER 9 WRITE "COLD E-MAIL" MESSAGES THAT GET RESULTS -- CHAPTER 10 CRAFT POWERFUL SUBJECT LINES -- CHAPTER 11 ASK FOR WHAT YOU WANT-AND GET IT! -- CHAPTER 12 BUILD INTEREST TO SELL MORE EASILY -- PART FOUR BRAND YOURSELF AS A PROFESSIONAL -- CHAPTER 13 USE THE LANGUAGE OF BUSINESS TO DRIVE PROFITS -- CHAPTER 14 HOW NOT TO BE YOUR OWN WORST ENEMY -- CHAPTER 15 GET RESULTS, NOT RIDICULE -- CHAPTER 16 E-MAIL ON A SMARTPHONE: USE THIS, NOT THAT -- PART FIVE KEEPING CUSTOMERS HAPPY |
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CHAPTER 17 WRITE "BAD NEWS" MESSAGES-AND KEEP CUSTOMERS HAPPY -- CHAPTER 18 WHAT TO SAY WHEN "I'M SORRY" DOESN'T WORK -- CHAPTER 19 HOW TO FOLLOW UP WHEN YOU'RE IGNORED-OR WORSE -- PART SIX BONUS TO USE RIGHT NOW! -- CHAPTER 20 WRITING AWESOME PROSPECTING E-MAILS -- CHAPTER 21 WRITING AMAZING FOLLOW-UP E-MAILS -- CHAPTER 22 ENHANCE YOUR WORTH -- INDEX -- ABOUT THE AUTHOR |
| Notes |
"Featuring all new online and social media tactics"--Cover |
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Includes index |
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Print version record |
| Subject |
Advertising copy.
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Sales letters.
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Business writing.
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Business report writing.
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sales letters.
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Business report writing
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Advertising copy
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Business writing
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Sales letters
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Commerce.
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Business & Economics.
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Advertising.
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| Form |
Electronic book
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| ISBN |
9780071770804 |
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0071770801 |
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