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 entries 6-83
51
Book
2007

Gabay's copywriters' compendium : the definitive creative writer's guide


Gabay, J. Jonathan.
Second edition
Oxford : Elsevier, 2007

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 MELB  659.132 Gab/Gcc 2007  AVAILABLE
53
Book
2006

Advertising strategy : creative tactics from the outside/in


Altstiel, Tom.

Thousand Oaks, Calif. : Sage Publications, [2006]

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 MELB  659.1 Alt/Asc  AVAILABLE
 MELB  659.1 Alt/Asc  AVAILABLE
54
Book
2006

Copywriting for the electronic media : a practical guide


Meeske, Milan D.
Sixth edition
Boston, MA, USA : Thomson Learning, 2006

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 WATERFT BUSINESS  659.14 Mee/Cft 2009  AVAILABLE
 WATERFT BUSINESS  659.14 Mee/Cft 2009  AVAILABLE
55
Book
2005

Public relations writing : form & style


Newsom, Doug, author
Seventh edition
Belmont, Calif. : Thomson Wadworth Pub. Co., [2005]

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 W'PONDS  659.2 New/Prw 2005  AVAILABLE
 W'PONDS  659.2 New/Prw 2005  AVAILABLE
 W'BOOL  659.2 New/Prw 2005  AVAILABLE
56
Book
2005

Creative strategy in advertising


Jewler, A. Jerome.
Eighth edition
Belmont, CA : Thomson/Wadsworth, [2005]

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 MELB  659.132 Jew/Csi 2005  AVAILABLE
57
Book
2004

Cutting edge advertising : how to create the world's best print for brands in the 21st century


Aitchison, Jim.
Second edition
Singapore : Pearson/Prentice Hall, 2004

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 MELB  659.1 Ait/Cea 2004  AVAILABLE
58
Book
2003

Which ad pulled best? : 40 case histories on how to write and design ads that work



Ninth edition
Boston : McGraw-Hill/Irwin, [2003]

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 WATERFT BUSINESS  659.1 Pur/Wap 2003  AVAILABLE
 MELB  659.1 Pur/Wap 2003  AVAILABLE
59
Book
2003

The art of writing advertising


Higgins, Denis.

New York ; London : McGraw-Hill, [2003]

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 MELB  659.1322 Hig/Awo  AVAILABLE
60
Book
2003

Hey, Whipple, squeeze this : a guide to creating great ads


Sullivan, Luke.
Second edition
Hoboken, N.J. : Wiley, [2003]

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 W'PONDS  659.132 Sul/Hws 2003  AVAILABLE
61
 
Location Call no. Vol. Availability
 MELB  741.6 Mul/Gaa  AVAILABLE
62
Book
2002

The online copywriter's handbook : everything you need to know to write electronic copy that sells


Bly, Robert W.

New York ; London : McGraw-Hill, 2002

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63
E-book
2001

Qualitative market research : a comprehensive guide


Mariampolski, Hy, author

Thousand Oaks [Calif.] ; London : SAGE, 2001

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64
Book
2001

Creative strategy in advertising


Jewler, A. Jerome.
Seventh edition
Belmont, CA : Wadsworth, [2001]

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 MELB  659.132 Jew/Csi 2001  AVAILABLE
65
Book
2000

Cash, customers, and ads that sell : Brad Sugars' 149 best hints, tips and strategies on how to write ads that sell


Sugars, Bradley J.
First edition
Brisbane : Action International Publishing, 2000

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 MELB  659.132 Sug/Cca  AVAILABLE
66
E-book
2000

The craft of copywriting


Valladares, June A., 1948-



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67
Location Call no. Vol. Availability
 MELB  659.132 Get/Uro  AVAILABLE
68
Book
1999

Freelance copywriting


Wimbs, Diana.

London : A. & C. Black, 1999

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 MELB  808.066659 W7576/F  AVAILABLE
69
Book
1999

Advertising copywriting


Burton, Philip Ward, 1910-
Seventh edition
Lincolnwood, Ill., USA : NTC Business Books, [1999]

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 WATERFT BUSINESS  659.1 Bur/Aco 1996  AVAILABLE
70
Book
1996

Which ad pulled best? : 50 case histories on how to write and design ads that work



Eighth edition
Lincolnwood, Ill. : NTC Business Books, [1996]

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 WATERFT BUSINESS  659.1 War/Wap 1996  AVAILABLE
71
Book
1996

Advertising management


Batra, Rajeev.
Fifth edition
Upper Saddle River, N.J. : Prentice Hall, [1996]

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 MELB  659.1 Bat/Ama 1996  AVAILABLE
72
Book
1994

Words in ads


Myers, Greg, 1954-

London : E. Arnold ; New York, NY : Distributed in the USA by Routledge, Chapman and Hall, 1994

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 WATERFT BUSINESS  659.1014 Mye/Wia  AVAILABLE
 MELB  659.1014 Mye/Wia  AVAILABLE
73
Book
1993

Which ad pulled best? : 50 case histories on how to write and design ads that work



Seventh edition
Lincolnwood, Ill., USA : NTC Business Books, 1993

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 MELB  659.1 War/Wap 1993  AVAILABLE
74
Book
1988

Writing for the media


Rivers, William L.

Mountain View, Calif. : Mayfield Pub. Co., [1988]

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 MELB  808.06607 R6227/W  AVAILABLE
75
Book
1988

Workbook, writing for the media


Rivers, William L.

Mountain View, California : Mayfield, [1988]

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 W'PONDS  070.4 Riv/Wwf  AVAILABLE
76
Book
1987

Copywriting for the electronic media : a practical guide


Meeske, Milan D.

Belmont, Calif. : Wadsworth Pub. Co., [1987]

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 MELB  659.14 MEE-C  AVAILABLE
77
Book
1987

The craft of copywriting


Crompton, Alastair.
Second edition
London : Business Books Limited, 1987

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 WATERFT BUSINESS  659.1322 Cro/Coc 1987  AVAILABLE
78
Book
1986

The secrets of successful copywriting


Quinn, Patrick, 1937-

London : Heinemann, 1986

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 WATERFT BUSINESS  659.1322 Qui  AVAILABLE
79
Location Call no. Vol. Availability
 WATERFT BUSINESS  659.19686 Bod/Cha  AVAILABLE
80
Book
1966

The television copywriter : how to create successful TV commercials


Wainwright, Charles Anthony.

New York : Hastings House, [1966]

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 MELB  791.453 WAI  AVAILABLE
81
Book
1962

How to write a good advertisement : a short course in copywriting


Schwab, Victor O
<1st edition >
New York : Harper & Row, [1962]

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 WATERFT BUSINESS  659.1322 Sch/Htw  AVAILABLE
82
E-book
1956

The law for advertising and marketing


Simon, Morton J., author.



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83
E-book
 

Envisioning collaboration : group verbal-visual composing in a system of creativity


Cross, Geoffrey A., author

Amityville, N.Y. : Baywood Pub. Company

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Relevant 

Relevant titles

 entries 84-87
84
Book
2023

Advertising creative : strategy, copy, and design


Altstiel, Tom, author
Sixth edition
Thousand Oaks, California : SAGE Publishing, Inc., [2023]

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 MELB  659.1 Alt/Acs 2022  AVAILABLE
85
Book
2019

Advertising creative : strategy, copy, design


Altstiel, Tom, author
Fifth edition
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, [2019]

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 MELB  659.1 Alt/Acs 2020  AVAILABLE
 MELB  659.1 Alt/Acs 2020  AVAILABLE
 MELB  659.1 Alt/Acs 2020  AVAILABLE
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86
Book
2017

Advertising creative : strategy, copy, and design


Altstiel, Tom, author
Fourth edition
Thousand Oaks, California : SAGE Publications, Inc., [2017]

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 MELB  659.1 Alt/Acs 2017  AVAILABLE
 MELB  659.1 Alt/Acs 2017  AVAILABLE
87
Book
1994

Advertising : concept and copy


Felton, George, 1947-

Englewood Cliffs, N.J. : Prentice Hall, [1994]

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 MELB  659.1 Fel/Aca  AVAILABLE
Other relevant 

Other relevant titles

 entries 88-530
88
E-book
2023

Unity 2022 mobile game development : build and publish engaging games for Android and iOS


Doran, John P., 1988 or 1989- author.
Third edition
Birmingham, UK : Packt Publishing Ltd., 2023

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89
Streaming video
2022

OMCA™ Certification for Digital Marketers Test Prep


Bailey, Matt speaker.

Carpenteria, CA linkedin.com, 2022

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90
E-book
2022

Landlord's Legal Kit for Dummies


Griswold, Robert S
2nd ed


Rating:

 
92
E-book
2022

2021 International Conference on Big Data Analytics for Cyber-Physical System in Smart City.


Big Data Analytics for Cyber-Physical System in Smart City (3rd : 2021 : Shanghai, China)

Singapore : Springer, [2022]

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93
E-book
2022

Comprehensible science : ICCS 2021


International Conference on Comprehensible Science (2021)

Cham, Switzerland : Springer, 2022

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96
E-book
2021

Talent makers : how the best organizations win through structured and inclusive hiring


Chait, Daniel (Entrepreneur), author.

Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]

Rating:

 
98
E-journal
2021

The ... entertainment, media & advertising market research handbook




Loganville, GA : Richard K. Miller and Assoc., 2006-2021

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99
E-book
2021

Advances in digital science : ICADS 2021


International Conference on Advances in Digital Science (2021)

Cham : Springer, [2021]

Rating:

 
100
Streaming video
2020

Learning PPC with Google Ads


Brown, Duane speaker

Carpenteria, CA linkedin.com, 2020

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