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Book Cover
Author Simon, Andrew (Andrew G.), author.

Title Media of the masses : cassette culture in modern Egypt / Andrew Simon
Published Stanford, California : Stanford University Press, [2022]


Description 1 online resource (xiii, 279 pages) : illustrations
Series Stanford studies in Middle Eastern and Islamic societies and cultures
Stanford studies in Middle Eastern and Islamic societies and cultures.
Contents Selling : leisure, consumer culture, and material terrains -- Desiring : theft, smuggling, and the limits of the law -- Censuring : tapes, taste, and the creation of Egyptian culture -- Copying : piracy, cultural content, and sonorous circuits -- Subverting : Shaykh Imam, official stories, and counterhistories -- Archiving : microhistory and material traces of tapes past
Summary "Media of the Masses investigates the social life of an everyday technology--the cassette tape--to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined "modern" Egyptian households. Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet. Positioned at the productive crossroads of social history, cultural anthropology, and media and sound studies, Media of the Masses ultimately shows how the most ordinary things may yield the most surprising insights"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Description based on online resource; title from digital title page (viewed on April 29, 2022)
Subject Audiocassettes -- Social aspects -- Egypt -- History -- 20th century
Sound recordings -- Social aspects -- Egypt -- History -- 20th century
Cassette tape recorders -- Social aspects -- Egypt -- History -- 20th century
Mass media -- Social aspects -- Egypt -- History -- 20th century
HISTORY / Middle East / Egypt (see also Ancient / Egypt).
Audiocassettes -- Social aspects
Manners and customs
Mass media -- Social aspects
Sound recordings -- Social aspects
Egypt -- Social life and customs -- 20th century
Genre/Form History
Form Electronic book
LC no. 2021054256
ISBN 9781503631458