Risky business -- How to unlock any culture in the world -- How people think -- Cultural behaviour -- How to increase your cultural sensitivity -- Communication -- Leadership and decision-making -- Teams, motivation and feedback -- Meetings and negotiations -- Gift-giving and hospitality -- Sixteen key markets -- Fact files
Summary
With the aid of the specially developed 5 C's model, expert authors demonstrate how to get your communications right internationally and ensure that meetings, both face-to-face and virtual, go according to plan. Barry Tomalin and Mike Nicks offer strategies and tactics for getting people from different countries on your side, detailing the knowledge you need to make the right impression and to avoid causing offence. The authors provide a framework for understanding any culture in the world, but include specific chapters on the predicted top 16 economies in the world in 2050 (as predicted by Mo
