Title Professionalizing public relations : history, gender and education / Kate Fitch

Published London : Palgrave Macmillan, [2016]

Click on the following:
ProQuest Ebook Central

Copies

Description 1 online resource Series Palgrave pivot Palgrave pivot. Contents Introduction -- Chapter 1: The professionalisation of public relations in Australia -- Chapter 2: Education and the professional project -- Chapter 3: Women, feminisation and professionalisation -- Chapter 4: A critical history of public relations -- Conclusion Summary This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry. Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors Bibliography Includes bibliographical references and index Notes Online resource; title from PDF title page (EBSCO, viewed August 19, 2016) Subject Public relations -- Australia -- History -- 20th century Public relations -- Study and teaching -- Australia -- History -- 20th century Sociology: work & labour. Public relations. BUSINESS & ECONOMICS -- Advertising & Promotion. Public relations Public relations -- Study and teaching Australia Genre/Form History Form Electronic book ISBN 9781137573094 1137573090

  Permalink