| Description |
1 online resource (xx, 438 pages) |
| Contents |
1.Importance of a Meaningful Mission 2.Relentless Passion 3. Prosperity Mindset 4. Additional Aspects of a Prosperity Mindset5. Love and Business Activities 6. Stakeholders and Love 7. Loving Ways to Relate to Stakeholders 8. Natural Conversations with Stakeholders 9. The Use of Positive Language with Stakeholders 10. Adopting a Loving Attitude towards Employees 11. Additional Aspects of a Loving Attitude to Employees 12. Adopting a Loving Attitude towards Customers 13. Adopting a Loving Attitude towards Other Stakeholders 14. Love and Creativity 15. Additional Aspects of Love and Creativity |
| Summary |
There are several well-ingrained assumptions regarding the dynamics of work and business activities, which can be refuted. Some examples of these widespread assumptions in business and work environments are employees being viewed as commodities, competitors perceived as threats, companies' resources seen as limited, and customers perceived as scarce and difficult. All this leads to the question: "Is there a way to perform business activities more humanely?" The second edition of this book challenges the reader to change the way they perform in business situations and become more focused on the human aspects of business activities. The users of this knowledge and those affected by them will undergo a profound transformation in the way they perform business activities. They will benefit from gradually testing and implementing the guidelines conveyed in this book, both in the business environment and in the workplace. When readers put these principles into practice, positive ripple effects are bound to affect other stakeholders of the organisation they work for or own. The author has refreshed all the concepts and examples introduced in the first edition which include aspects related to mission and vision, passion, business mindset, organisational learning, improvement of business conversations, use of constructive criticism, and betterment of relationships with the most relevant stakeholders (customers, suppliers, intermediaries, community, employees, etc.). The author also includes a discussion of creativity and the innovation process as well as other relevant aspects related to a healthy business environment and provides various real-life examples of companies which have adopted a loving attitude towards their stakeholders - which has become so important in the current business environment |
| Notes |
Dr Bruno Roque Cignacco, Ph.D., Dr. Bruno Roque Cignacco has a PhD in management with a focus on international marketing from the National University of Rosario. He is an international business consultant, international speaker and business coach. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is also a Principal Lecturer in Marketing at GSM London. He teaches international marketing, marketing management, research methods, product innovation, and public relationships. He has also taught business modules at other universities such as Birkbeck University, Lancaster University, University of Wales, University of Central Lancanshire and several international universities. He is a Senior Fellow of the Higher Education Academy (HEA) UK. He is a Master Life Coach and Master NLP Practitioner. He is also the author of business books such as Fundamentals of International Marketing SMEs, which has been published in several languages, including English, Spanish and Portuguese. He's also the author of Techniques of International Negotiation, and personal development books published in different languages |
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Vendor-supplied metadata |
| Subject |
Social responsibility of business.
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Corporate culture.
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Personnel management.
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BUSINESS & ECONOMICS / Management
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BUSINESS & ECONOMICS / Leadership
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BUSINESS & ECONOMICS / Organizational Behavior
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Corporate culture
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Personnel management
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Social responsibility of business
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| Form |
Electronic book
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| ISBN |
9781003372684 |
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1003372686 |
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9781000998047 |
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1000998045 |
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9781000998023 |
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1000998029 |
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