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Book Cover
Book
Author Czerniawski, Richard D.

Title Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski and Michael W. Maloney
Published New York : AMACOM ; London : McGraw-Hill, 1999

Copies

Location Call no. Vol. Availability
 MELB  658.8343 Cze/Cbl  AVAILABLE
Description 240 pages ; 23 cm
Notes Includes index
Subject Advertising -- Brand name products.
Brand choice.
Author Maloney, Michael W.
ISBN 0814405010 paperback
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