Cover; Guest editorial; Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior; Factors impacting the adoption of m-banking: understanding brand India's potential for financial inclusion; Predisposition towards foreign brands and materialism: a quantitative assessment; Cultural influence on brandloyalty of rural consumers in the Indian context; Patient satisfaction and brandloyalty in health-care organizations in India; The influence of country image on luxury value perception and purchase intention
