| Description |
1 online resource (413 pages) |
| Series |
Cultural studies |
|
Cultural studies.
|
| Contents |
Cover;; Half Title;; Title Page;; Copyright Page;; Table of Contents;; List of Tables and Figures;; Introduction;; Part I: Audience Studies and The Convergence or Research Traditions;; 1. Viewers Work;; 2. Combinations, Comparisons, and Confrontations: Toward a Comprehensive Theory of Audience Research;; 3. Audience Research: Antinomies, Intersetions, and the Prospect of Comprehensive Theory;; 4. After Convergence: Constituents of a Social Semiotics of Mass Media Reception;; 5. The Pragmatics of Audience in Research and Theory;; Part II: Rethinking the Audience as and Object of Study |
|
6. Recasting the Audience in the New Television Marketplace?7. Toward a Qualitative Methodology of Audience Study: Using Ethnography to Study the Popular Culture Audience;; 8. Notes on Children as a Television Audience;; 9. Figuring Audiences and Readers;; 10. Marginal Texts, Marginal Audiences;; 11. Notes on the Struggle of Define Involvment in Television Viewing;; 12. On Not Finding Media Effects: Conceptual Problemsin the Notion of and ";"Active";"; Audience (with a Reply to Elihu Katz);; Part III: The Politics of Audience Studies;; 13. The Politics of Producting Audiences |
|
14. Power Viewing: A Glance at Pervasion inteh Postmodern Perplex15. The Hegemony of ";"Specificity";"; and the Impase in Audience Research: Cultural Studies and the Problem of Ethnography;; 16. Ethnography and Radical Contextualism in Audience Studies;; Part IV: Locating Audiences;; 17. Hemisperes of Scholarship: Psychological and Other Approaches to Studying Media Audiences;; 18. From Audiences to Consumers: The Household and the Consumption of Communication and Information Technologies;; 19. Audience Violence: Watching Homeless Men Watch Die Hard |
|
20. The Geograppy of Television: Ethnography, Communications, and Community21. Satellite Dishes and the Landscapes of Taste;; Afterword: The Place of the Audience: Beyond Audience Studies;; About the Book and Editors;; Index |
| Summary |
This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike |
| Notes |
Print version record |
| Subject |
Television viewers -- Research
|
|
Motion picture audiences -- Research
|
|
Television broadcasting -- Social aspects.
|
|
PSYCHOLOGY -- Social Psychology.
|
|
Motion picture audiences -- Research
|
|
Television broadcasting -- Social aspects
|
|
Television viewers -- Research
|
| Form |
Electronic book
|
| Author |
Hay, James, 1952- editor.
|
|
Grossberg, Lawrence, editor.
|
|
Wartella, Ellen, editor.
|
| ISBN |
9780429496813 |
|
0429496818 |
|
9780429976445 |
|
0429976445 |
|
9780429987526 |
|
0429987528 |
|
