Title Price elasticity

Published London, United Kingdom : SAGE Publications Ltd, 2016

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SAGE Video: Business & Management

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Description 1 online resource (1 video file (2 min., 26 sec.)) : sound, colour Series SAGE video shorts SAGE video shorts Summary Professor Kent B. Monroe discusses the power of price points and public perception. He demonstrates how product demand is price-sensitive, but not proportionally in the face of raises or reductions Performer Presenter, Kent B. Monroe Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on July 15, 2016) Subject Pricing. Price fixing. Price fixing Pricing Genre/Form Internet videos Nonfiction television programs Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet. Form Streaming video Author Monroe, Kent B., on-screen presenter ISBN 9781473988873 147398887X

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