| Description |
1 online resource |
| Contents |
Ch. 1 An Introduction to Color Study -- The Experience of Color -- Color Awareness -- The Uses of Color -- Color-Order Systems -- Color Study -- ch. 2 A Little Light on the Subject -- Light -- Additive Color: Mixing Light -- Lamps -- Lamp Types -- Special Purpose Lamps -- False Promise: Full-Spectrum Lighting -- Lighting Level -- Vision -- The Illuminant Mode of Vision -- The Object Mode of Vision -- Modifying Light: Colorants -- Lamps and Color Rendition -- The Color Rendering Index -- Metamerism and Matching -- Modifying Light: Surface -- Transparent, Opaque, and Translucent -- Iridescence -- Luminosity -- Indirect Light, Indirect Color -- Filters -- ch. 3 The Human Element -- The Sensation of Color -- Threshold -- Intervals -- The Perception of Color -- Physiology: Responding to Light -- Healing and Color -- Synaesthesia -- Psychology: Responding to Light -- Naming Colors -- Color As Language: From Name to Meaning -- Impressional Color |
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Color As Words Alone -- ch. 4 The Vocabulary of Color -- Hue -- The Artists' Spectrum -- Primary, Secondary, and Intermediate Colors -- Saturated Color -- Other Spectrums, Other Primaries -- Chromatic Scales -- Complementary Colors -- Cool and Warm Colors -- Analogous Colors -- Tertiary Colors: Chromatic Neutrals -- Black, White, and Gray -- Value -- Pure Hues and Value -- Tints and Shades -- Monochromatic Value Scales -- Comparing Value in Different Hues -- Line -- Value and Image -- Transposing Image -- Saturation -- Saturation: Diluting Hues with Gray -- Saturation: Diluting Hues with the Complement -- Theoretical Gray -- Tone -- ch. 5 The Instability of Colors -- The Instability of Colors -- Color Composition -- Ground and Carried Colors -- Placement and Color Change -- Equilibrium -- Simultaneous Contrast -- Afterimage and Contrast Reversal -- Complementary Contrast -- Ground Subtraction -- Color and Area: Small, Medium, Large |
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Ch. 6 Illusion and Impression -- Color Illusions -- The Illusion of Depth -- Spatial Effects of Colors -- Transparence Illusion -- Fluting -- Vibration -- Vanishing Boundaries -- Luminosity -- Bezold Effect -- Optical Mixes -- ch. 7 Color Theory: A Brief History -- Setting the Stage -- The Beginnings of Color Theory -- Color and Controversy -- The Scientific Model: Color Gets Organized -- Color by the Numbers -- A New Perspective -- ch. 8 Color Harmony -- In Search of Beauty -- Intervals and Harmony -- Hue and Harmony -- Major and Minor Themes -- Value and Harmony -- Saturation and Harmony -- On Beyond Harmony: Dissonant Colors -- The X-tra Factor: Surface and Harmony -- Some Harmonious Conclusions -- ch. 9 Tools of the Trade: Color in Product and Print -- It's the Real Thing: Color in Product and Print -- Design Media -- Artists' Media -- Subtractive Mixing: Pure Hues -- Subtractive Mixing: Muted Hues -- Tinting Strength |
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Color Printing: Process Colors -- Color Printing: Spot Colors -- Screen and Block Printing -- ch. 10 The Medium of Light -- Images of Light -- Lost in Translation -- The Screen Display -- Color Display Modes -- Color Management -- Color on the Web -- Web Color Coding -- Emerging Media: E-Ink -- ch. 11 The Business of Color -- The Color Industries -- Colorants -- Color Sampling -- Color Forecasting -- Color Consulting -- Color and Product Identity -- Palettes -- Traditional Colors, Document Colors -- Palettes and the Past -- Color Becomes Fashion -- Color Cycles: A Modern History -- Today and Tomorrow |
| Summary |
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR-EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and CIP data provided by publisher |
| Subject |
Color in design
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ART -- General.
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Color in design
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| Form |
Electronic book
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| LC no. |
2016029930 |
| ISBN |
9781118920800 |
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1118920805 |
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9781118920794 |
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1118920791 |
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