| Description |
1 online resource (xiii, 650 pages) : illustrations, maps |
| Series |
Oxford handbooks |
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Oxford handbooks.
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| Contents |
1. Survey design. Total survey error / Herb Weisberg, Ohio State University -- Longitudinal surveys: Issues and opportunities / Sunshine Hillygus and Steve Snell, Duke University -- Mixing survey modes and its implications / Lonna Atkeson and Alex Adams, University of New Mexico -- Taking the study of political behavior online / Stephen Ansolabehere and Brian Shaffner, Harvard University -- Sampling for studying context: Traditional surveys and new directions / James Gimpel, University of Maryland -- Questionnaire science / Daniel Oberski, Tilburg University -- 2. Data collection. Exit polling today and what the future may hold / Anthony Salvanto, CBS News -- Sampling hard to reach populations: Lessons from sampling Internally Displaced Persons (IDPs) / Prakash Adkihari, Central Michigan State University and Lisa Bryant, California State University Fresno -- Reaching beyond low-hanging fruit: Surveying low-incidence populations/ Justin A. Berry, Justinlamazoo College, Youssef Chouhound and Jane Junn, University of Southern California -- Improving the quality of survey data using CAPI systems in developing countries / Mitchell A. Seligson and Daniel E. Moreno Morales -- Survey research in the Arab world / Lindsay Benstead, Portland State University -- The language-opinion connection / Efren O. Perez, Vanderbilt University -- 3. Analysis and presentation. Issues in polling methodologies: Inference and uncertainty / Jeff Gill and Jonathan Homola -- Causal inference with complex survey designs: Generating population estimates using survey weights / Ines Levin, University of Georgia and Betsy Sinclair, Washington University at St. Louis -- Aggregating survey data to estimate subnational public opinion / Paul Brace, Rice University -- Latent constructs in public opinion / Christopher Warshaw -- Measuring group consciouness: actions speak louder than words / Kim Proctor -- Cross-national surveys and the comparative study of electoral systems: when country/elections become cases / Jeffrey A. Karp, University of Exeter and Jack Vowles, Victoria University Wellington -- Graphical visualization of polling results / Susanna Makela, Yajuan Si, and Andrew Gelman, Columbia University -- Graphical displays for public opinion research / Saundra K. Schneider and William G. Jacoby -- 4. New frontiers. Survey experiments: Managing the methodological costs and benefits / Yanna Krupnikov and Blake Findley, Stony Brook University -- Using qualitative methods in a quantitative survey research agenda / Kinsey Gimbel, Fors Marsh Group and Jocelyn Newsome, Westat -- Integration of contextual data: Opportunities and challenges / Armando Razo, Indiana University -- Measuring public opinion with social media data / Marko Klasnja, Pablo Barbera, Nicholas Beauchamp, Jonathan Nagler, and Joshua A. Tucker -- Expert surveys as a measurement tool: Challenges and new frontiers / Cherie Maestas, University of North Carolina Charlotte -- The rise of poll aggregation and election forecasting / Natalie Jackson, Huffington Post, Pollster.com |
| Summary |
The Oxford Handbook of Polling and Survey Methods, divided into four main sections, first examines data collection. It then addresses data analysis and the methods available for combining polling data with other types of data and also cover analytic issues, including the new approaches to studying public opinion (for example, social media, the analysis of open-ended questions using text analytic tools, and data imputation. The final section of the Handbook focuses on the presentation of polling results, an area where there is a great deal of innovation |
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The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method. At the same time, new methods of contacting potential respondents and obtaining their response are appearing, providing a variety of options for scholars and practitioners. Generally speaking, we are moving from a polling world that was largely interviewer driven over the phone and face-to-face to predominantly interviewer driven self-administered poll environments, New methods of data collection, however, must still deal with fundamental questions to polling methodology and total survey error including sampling, selection bias, non-response error, poststratification weighting, and questionnaire design features. The Oxford Handbook on Polling and Survey Methods brings together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. Divided into four main sections, the Handbook draws on the existing research and explores data collection methods. It then addresses data analysis and the methods available for combining polling data with other types of data. The next section covers analytic issues, including the new approaches to studying public opinion (ie social media, the analysis of open-ended questions using text analytic tools, and data imputation). The final section focuses on the presentation of polling results, an area where there is a great deal of innovation. A comprehensive overview of the topic, this volume highlights current polling trends provides ideas for the development of new and better approaches for measuring, modeling, and visualizing public opinion and social behavior. -- From publisher's description |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on online resource; title from digital title page (viewed on November 04, 2024) |
| Subject |
Public opinion polls.
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Elections.
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Social surveys.
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Public opinion polls -- Methodology
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public opinion polls.
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elections.
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SOCIAL SCIENCE -- General.
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Elections
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Public opinion polls
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Social surveys
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Public opinion polls -- Methodology
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| Form |
Electronic book
|
| Author |
Atkeson, Lonna Rae, 1965- editor.
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|
Alvarez, R. Michael, 1964- editor.
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| ISBN |
9780190213305 |
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0190213302 |
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9780190213312 |
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0190213310 |
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9780190903824 |
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0190903821 |
|
