| Description |
1 online resource |
| Contents |
Cover -- Half Title Page -- Title Page -- Copyright Page -- Contents -- About the author -- Acknowledgements -- How to use this book -- Chapter 1 BE MORE CREATIVE -- Speed read -- 1.1 Defeat habit with originality -- 1.2 Divergent thinking -- 1.3 Lateral thinking -- 1.4 Convergent thinking -- 1.5 Time and space -- 1.6 Group dynamics -- 1.7 Choose the right tools for the job -- Big picture -- 1.1 Defeat habit with originality -- 1.2 Divergent thinking -- 1.3 Lateral thinking -- 1.4 Convergent thinking -- 1.5 Time and space -- 1.6 Group dynamics -- 1.7 Choose the right tools for the job |
|
Chapter 2 YOUR CREATIVE MISSION -- Speed read -- 2.1 Imagine a world without you -- 2.2 Apply the power of why -- 2.3 What's your problem? -- 2.4 The lizard, the chimp and the business exec -- 2.5 Four ways of seeing -- 2.6 Give and take -- 2.7 Tweet simplicity -- Big picture -- 2.1 Imagine a world without you -- 2.2 Apply the power of why -- 2.3 What's your problem? -- 2.4 The lizard, the chimp and the business exec -- 2.5 Four ways of seeing -- 2.6 Give and take -- 2.7 Tweet simplicity -- Chapter 3 INSIGHTS AND HOOKS -- Speed read -- 3.1 That's funny ... -- 3.2 Burst your filter bubble |
|
3.3 Make connections -- 3.4 Use contradictions -- 3.5 Field trips and freshness stores -- 3.6 What's my motivation? -- 3.7 Crafting a compelling hook -- Big picture -- 3.1 That's funny ... -- 3.2 Burst your filter bubble -- 3.3 Make connections -- 3.4 Use contradictions -- 3.5 Field trips and freshness stores -- 3.6 What's my motivation? -- 3.7 Crafting a compelling hook -- Chapter 4 FORCED INSPIRATION -- Speed read -- 4.1 Brainstorm rules -- 4.2 The lateral nudge and metaphor mash -- 4.3 Mapping your thoughts -- 4.4 Steal from the heart -- 4.5 Break the rules |
|
4.6 Look harder inside the box -- 4.7 Brainwriting tools -- Big picture -- 4.1 Brainstorm rules -- 4.2 The lateral nudge and metaphor mash -- 4.3 Mapping your thoughts -- 4.4 Steal from the heart -- 4.5 Break the rules -- 4.6 Look harder inside the box -- 4.7 Brainwriting tools -- Chapter 5 NURTURE GOOD IDEAS -- Speed read -- 5.1 The developer's dilemma -- 5.2 Supportive teams -- 5.3 Widen your pool of talent -- 5.4 Design thinking -- 5.5 Keep the novelty alive -- 5.6 Working with wild ideas -- 5.7 Moving out of the greenhouse -- Big picture -- 5.1 The developer's dilemma |
|
5.2 Supportive teams -- 5.3 Widen your pool of talent -- 5.4 Design thinking -- 5.5 Keep the novelty alive -- 5.6 Working with wild ideas -- 5.7 Moving out of the greenhouse -- Chapter 6 WEED OUT BAD IDEAS -- Speed read -- 6.1 Get serious -- 6.2 The unknown -- 6.3 Groupthink -- 6.4 Optimism bias -- 6.5 Overconfidence -- 6.6 The sunk cost fallacy (aka why it's hard to pull the plug) -- 6.7 How to fail well -- Big picture -- 6.1 Get serious -- 6.2 The unknown -- 6.3 Groupthink -- 6.4 Optimism bias -- 6.5 Overconfidence -- 6.6 The sunk cost fallacy (aka why it's hard to pull the plug) |
| Summary |
If you're a busy manager, looking for fast, focused guidance on how to make impact now then this book is for you. Discover vital, quick-fix, do-it-now ideas and techniques for instant impact and fast learning, as well as more detailed guidance for deeper knowledge. Your two-track way to get ahead |
| Subject |
Creative thinking.
|
|
Creative ability in business.
|
|
Problem solving.
|
|
Creative ability.
|
|
Problem Solving
|
|
Creativity
|
|
creativity.
|
|
Creative ability.
|
|
Creative ability in business.
|
|
Creative thinking.
|
|
Problem solving.
|
| Form |
Electronic book
|
| ISBN |
9781292119311 |
|
1292119314 |
|
9781292119328 |
|
1292119322 |
|
