| Description |
1 online resource (490 pages) |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; References; Between You and Me; Conclusions; References; Author; Acknowledgments: Image Credits; Frontmatter; Chapter 1; Chapter 2; Chapter 3; Chapter 1: Principles and examples of quality in medical communications; 1.1 Get Your Paper Published-On the First Attempt; 1.2 Common Reasons Why Papers Are Rejected and Strategies to Promote Acceptance; 1.3 Unique Challenges for Medical Writers; 1.4 Principles and Examples of Ethical Medical Communications |
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1.4.1 Fair balance (the foremost principle of quality) is the coin of our realm 1.4.2 Fair balance culminates an open, free, and two-way (or multi-way) collaboration; 1.4.3 Fair balance in the planning process; 1.4.4 Fair balance by study report section; 1.4.4.1 Fair-Balanced Introduction; 1.4.4.2 Fair-Balanced Methods; 1.4.4.3 Fair-Balanced Results; 1.4.4.4 Fair-Balanced Discussion; 1.4.4.5 Fair-Balanced Conclusions; 1.5 Other Pillars of Quality in Medical Writing; 1.5.1 Brevity; 1.5.1.1 Lead with the News; 1.5.1.2 Check your Gunning Fog Index; 1.5.2 Clarity |
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1.5.2.1 Methods sections as the Rosetta Stone of manuscript clarity. 5.3 Cogency; 1.5.3.1 Thesis statement and topic sentences; 1.5.3.1.1 A Caveat; 1.5.3.2 Topic Sentences; 1.5.3.3 Overall Guidance on Cogency; 1.5.4 Variety; 1.5.5 Integrity; 1.5.5.1 On the other hand Thorny factors that continue to breach integrity; 1.5.5.1.1 Lack of meaningful author participation; 1.5.5.1.2 Potential undue influence by a study sponsor; 1.5.5.1.3 The Dreaded P Word; 1.5.5.1.4 Other failures to disclose; 1.5.6 Credibility and fidelity; 1.6 Chapter Summary; References |
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Chapter 2: Drafting the manuscript: Step-by-step guidelines and exercises 2.1 Work Flow Dynamics; 2.1.1 Getting started; 2.1.1.2 Managing the flow of work; 2.2 Structure and Style; 2.2.1 Finding your voice: From Charles Darwin to Chris Matthews; 2.2.2 Examples of both evidence-based and memorable prose; 2.3 Structuring the Outline; 2.3.1 Scaffolding : The Gutkin 4 X 4 cogent manuscript structure outline; 2.3.1.1 Introduction; 2.3.1.2 Methods; 2.3.1.2.1 Internal fidelity: Rule of Chekhov's Gun; 2.3.1.3 Results; 2.3.1.4 Discussion; 2.3.1.4.1 Before-after exercises in discussions (and results) |
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2.3.1.5 Conclusions 2.4 How To Write A Report of a ... (HOW-TWA-ROA) Study; 2.4.1 Overview; 2.4.2 HOW-TWA-ROA ... Systematic literature review (SLR) or meta-analysis; 2.4.2.1 Considerations When Conducting a Systematic Literature Review or Meta-Analysis and Interpreting the Findings; 2.4.3 HOW-TWA-ROA ... Randomized controlled trial (RCT); 2.4.3.1 Introduction; 2.4.3.2 Methods; 2.4.3.3 Results; 2.4.3.4 Discussion; 2.4.4 HOW-TWA-ROA ... Observational study; 2.4.4.1 Overview; 2.4.4.2 Introduction; 2.4.4.3 Methods; 2.4.4.4 Results; 2.4.4.5 Discussion; 2.4.5 HOW-TWA-ROA ... Health economic and outcomes research (HEOR) study |
| Summary |
"The imperative to "publish and not perish" has never been more compelling. Yet millions of manuscripts are prepared each year without a clear path to publication by a peer-reviewed medical journal. Enter "The Gutkin Manual." Drawing from the author's distinguished, nearly 30-year career, this comprehensive and supportive guide helps to get your paper accepted--and by the journal of first choice. Elucidating pivotal principles of quality, and biostatistics, and informed by the belief that your writing can be engaging, elegant, and memorable--no matter how technical and complex the subject matter, this volume can be your trustworthy companion as you seek to enhance both the structure and substance of your manuscripts."--Website publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from digital title page (viewed on October 10, 2018) |
| Subject |
Medical writing -- Handbooks, manuals, etc
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Medical Writing
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LANGUAGE ARTS & DISCIPLINES -- Composition & Creative Writing.
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LANGUAGE ARTS & DISCIPLINES -- Rhetoric.
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REFERENCE -- Writing Skills.
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Medical writing
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| Genre/Form |
handbooks.
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Handbooks and manuals
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Handbooks and manuals.
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Guides et manuels.
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| Form |
Electronic book
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| LC no. |
2021761400 |
| ISBN |
9781351649841 |
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1351649841 |
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9781498765961 |
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1498765963 |
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9781315153803 |
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1315153807 |
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