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Book Cover
E-book
Author Worth, Michael J. Dr, author

Title Fundraising : Principles and Practice / Michael J. Worth
Published Thousand Oaks : SAGE Publications, Inc, 2015

Copies

Description 1 online resource (504 pages)
Contents COVER; TITLE PAGE; COPYRIGHT PAGE; CONTENTS; DETAILED CONTENTS; PREFACE; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INTRODUCTION; CHAPTER 1 -- OVERVIEW OF FUNDRAISING AND PHILANTHROPY; CHAPTER 2 -- UNDERSTANDING THE NONPROFIT SECTOR AND NONPROFIT ORGANIZATIONS; CHAPTER 3 -- UNDERSTANDING DONORS; CHAPTER 4 -- PRINCIPLES OF FUNDRAISING; CHAPTER 5 -- PREPARING FOR SUCCESSFUL FUNDRAISING; CHAPTER 6 -- ANNUAL-GIVING PROGRAMS; CHAPTER 7 -- MAJOR-GIFTS PROGRAMS; CHAPTER 8 -- PLANNED GIVING ; CHAPTER 9 -- CORPORATE SUPPORT; CHAPTER 10 -- FOUNDATION SUPPORT; CHAPTER 11 -- CAMPAIGNS
CHAPTER 12 -- MANAGING FUNDRAISING PROGRAMSCHAPTER 13 -- ORGANIZING AND MANAGING FUNDRAISING STAFF; CHAPTER 14 -- LEGAL AND ETHICAL CONSIDERATIONS; CHAPTER 15 -- INTERNATIONAL FUNDRAISING AND PHILANTHROPY; CONCLUSION; REFERENCES; INDEX
Summary Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, includi
Notes Preface Acknowledgments About the Author Introduction: From Chance to Choice 1 Overview of Fundraising and Philanthropy Fundraising, Development,
CASE 2.1 THE SMITHSONIAN INSTITUTION AND THE CATHERINE B. REYNOLDS FOUNDATION Questions for Discussion Suggestions for Further Reading Notes 3 Understanding Donors Corporate Philanthropy Foundation Giving Characteristics of Individual Donors Motivations of Individual Donors Wealthy Donors Typology of Donors Women Philanthropists Cultures of Giving Generations of Donors Donor-Centered Approach Chapter Summary Key Terms and Concepts CASE 3.1 T
DENNY SANFORD CASE 3.2 OSCEOLA MCCARTY Questions for Discussion Suggestions for Further Reading Notes 4 Principles of Fundraising Types of Gifts Solicitation Programs Matching Programs to Needs Matching Prospects to Programs Solicitation Methods The Fundraising Pyramid The Fundraising Process Chapter Summary Key Terms and Concepts CASE 4.1 UNITED NATIONS FOUNDATION CASE 4.2 MITCHELL FAMILY AND THE UNIVERSITY OF SOUTH ALABAMA Questions for Discussion Suggestions for Further Reading Notes 5 Preparing for Successful Fundraising Strategic Planning to Clarify Mission and Goals Strategic Planning Process Benefits of Strategic Planning Developing a Fundraising Strategy and Plan Developing the Case for Support Creating a Culture of Philanthropy Building the Fundraising Team
Identifying and Researching Prospects Chapter Summary Key Terms and Concepts CASE 5.1 AMERICAN RED CROSS Questions for Discussion Suggestions for Further Reading Notes 6 Annual-Giving Programs Clarification of Terms Applying Marketing Principles Acquisition, Renewal, Upgrade Solicitation Methods Planning the Annual-Giving Campaign Chapter Summary Key Terms and Concepts CASE 6.1 #GIVINGTUESDAY Questions for Discussion Suggestions for Further Reading Notes 7 Major-Gifts Programs Definition and Characteristics of Major Gifts Major-Gifts Cycle Cultivating Major-Gifts Prospects Cultivation Strategies Managing the Major-Gifts Program Developing Donor Relationships Visits and Purposes The Ask Anatomy of the Solicitation Visit Follow Up, Negotiation,
And Gift Agreements Maintaining Clarity of Purpose Chapter Summary Key Terms and Concepts CASE 7.1 DON R.N. BLITZER CASE 7.2 PHILLIS N
THROPIST CASE 7.3 MARTHA AND FRED GENEROUS CASE 7.4 ELLEN ENTREPRENEUR Questions for Discussion Suggestions for Further Reading Notes 8 Planned Giving Definitions and Key Points Overview of Tax Law and Implications for Giving Types of Planned Gifts Overview of Planned-Giving Vehicles Characteristics and Motivations of Planned-Gift Donors Planned-Giving Program Recognizing Planned-Gift Donors Working With Planned-Gift Donors Chapter Summary Key Terms and Concepts CASE 8.1 MARY CASE 8.2 TOM AND BARBARA CASE 8.3 MILDRED AND SUE CASE 8.4 HARRY AND BETH CASE 8.5 NICK CASE 8.6 ANN CASE 8.7 EDUARDO Questions for Discussion Suggestions for Further Reading Notes 9 Corporate Support Definitions and Concepts Historical Overview Corporate Philanthropy
Nonprofit-Corporate Commercial Partnerships Comprehensive Relationships Benefits and Risks Developing and Sustaining Successful Partnerships Redefining Value Chapter Summary Key Terms and Concepts CASE 9.1 SUSAN G
Chapter Summary Key Terms and Concepts CASE 11.1 KEEPING OUR PROMISE: 40TH ANNIVERSARY CAPITAL CAMPAIGN FOR N STREET VILLAGE CASE 11.2 OUR TRANSFORMATION: THE CAMPAIGN FOR THE NORTH CAROLINA MUSEUM OF ART CASE 11.3 WHITE PLAINS HOSPITAL: THE TIME IS NOW CAMPAIGN CASE 11.4 HOWARD UNIVERSITY: BRIDGING THE GAP STUDENT AID CAMPAIGN Questions for Discussion Suggestions for Further Reading Notes 12 Managing Fundraising Programs Investing in Fundraising Evaluating Programs Allocating Resources to Effective Programs Benchmarking Building a Fundraising Program Development Operations/Advancement Services Fundraising Policies Chapter Summary Key Terms and Concepts CASE 12.1 DISABLED VETERANS NATIONAL FOUNDATION Questions for Discussion Suggestions for Further Reading Note 13 Organizing and Managing Fundraising Staff
Subject Fund raising.
Nonprofit organizations.
Charities.
Fund Raising
Organizations, Nonprofit
fund raising.
nonprofit organizations.
Charities
Fund raising
Nonprofit organizations
Form Electronic book
ISBN 9781483393599
1483393593