| Description |
1 online resource |
| Contents |
Cover -- Title -- Copyright -- Dedication -- Contents -- List of Figures -- List of Tables -- Foreword -- Acknowledgments -- Part I Strategic Management of Nonprofit Organizations -- 1 A Fractured Glass Ceiling in Fundraising? Examining the Careers of Minority Healthcare Fundraisers Using Role Theory -- 2 Relying on Divine Intervention? An Analysis of Church Crisis Management Plans -- 3 PR Capacity on Nonprofit Boards -- 4 The Billion-Dollar Question: Examining the Extent of Fundraising Encroachment on Public Relations in Higher Education -- 5 Alumni Commitment, Organization-Public Relationships, and Ethics -- 6 Race for Crisis Control: Attitudes and Giving Responses after Susan G. Komen for the Cure Pulled Planned Parenthood Funding -- Part II Stakeholder Relations -- 7 New Dimensions in Relationship Management: Exploring Gender and Inclusion in the Nonprofit Organization-Volunteer Relationship -- 8 Navigation and Grounded Communication: Grassroots Strategies for Public Relations Practitioners Working with Underserved Communities -- 9 The Academy for Civic Professionalism: A Case Study in Relationship Management and Stakeholder Engagement -- 10 Building Mutually Beneficial Relationships: Recommended Best Practices for Online Grant Making Procedures -- 11 Disaster Public Affairs Training: A Test of the Crisis-Adaptive Public Information Model -- Part III Public Awareness and Advocacy -- 12 Legitimation Strategies in Radical Activist Issues Management: Congressional Testimony of the AIDS Coalition to Unleash Power (ACT UP) -- 13 The Cape Wind Debate: Framing by Energy Activist Groups and Frame Salience for Active Online Audiences -- 14 The Influence of Message Source and Cultivation Strategies in a Nonprofit Public Relations Context |
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15 Public Relations for the Next Generation: An Historical Perspective on Activism on Behalf of Children's Broadcasting Initiatives -- 16 Digging for Victory Gardens: A Comparative Analysis of the U.K. and U.S. World War II Gardening Campaigns -- Part IV New Media Challenges and Opportunities -- 17 Tweeting Charities: Perceptions, Resources, and Effective Twitter Practices for the Nonprofit Sector -- 18 Nonprofits' Use of Facebook: An Examination of Organizational Message Strategies -- 19 Compassion International and Pinterest: Developing Brand Personality and Demonstrating Stewardship through Visuals -- 20 Foundations: Creating Social Change through Technological Innovation -- Afterword -- Contributors -- Index |
| Summary |
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support |
| Notes |
Print version record |
| Subject |
Fund raising.
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Nonprofit organizations.
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Nonprofit organizations -- Public relations
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Fund Raising
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Organizations, Nonprofit
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fund raising.
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nonprofit organizations.
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Fund raising
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Nonprofit organizations
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Nonprofit organizations -- Public relations
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| Form |
Electronic book
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| ISBN |
1322434751 |
|
9781322434759 |
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9781317636915 |
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1317636910 |
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