Title Fundraising and Nonprofit Marketing A Research Overview

Edition 2nd ed Published Milton : Taylor & Francis Group, 2023

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Description 1 online resource (131 p.) Series State of the Art in Business Research Series State of the Art in Business Research Series Contents Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Preface to the Second Edition -- 1 Introduction -- 2 Frameworks and Foundations -- 3 Fundraising in theory and Practice -- 4 Fundraising today and Tomorrow -- 5 Conclusion, Reflections, and Opportunities for Future Research -- Index Notes Description based upon print version of record Subject Nonprofit organizations -- Marketing Fund raising Fund raising. Nonprofit organizations -- Marketing. Form Electronic book ISBN 9781000967630 1000967638

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