| Description |
1 online resource (241 pages) |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Figures; List of Tables; Contributors; Chapter 1 Introduction; Introduction; Note; Bibliography; Chapter 2 Experiencing public relations as an academic discipline ; Chapter overview; Status and critiques of the discipline of public relations; From the dominance of excellence to the multi-paradigmatic discipline; Theoretical development and theory building; Topics on the public relations research agenda; Methodological approaches and methods in public relations research |
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Academic and structural pressures on public relations scholarsMethods of the study; Results: Scholars' experience and published research; Conclusion ; Notes; Bibliography; Chapter 3 Dealing in facts; Fact in public relations' DNA; Post-truth, post-fact, post-democracy; Facts and fact-construction in public relations textbooks; Conclusion; Notes; Bibliography; Chapter 4 Confessions of a public relations practitioner; A portrait of the author as a PR man; Uncertainty rules; From the complex to the banal; Considering the role of humour; What lies beneath?; Re-applying a complexity lens |
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Directions for future researchSummary; Bibliography; Chapter 5 Personality in practice; Expertise; Dynamic practice; Organizational professionalism; The role of the individual; Personality matters; Observing the lived experience; Playing the professional -- observations; The play's the thing; Notes; Bibliography; Chapter 6 Public relations as 'dirty work'; An outline of past research on dirty work; Methodology; Discussion: PR Week and dirty work; Conclusion; Bibliography; Chapter 7 The anatomy of a spokesperson in South Africa; The spokesperson remit; Defining and contextualizing spokesperson |
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Types of spokespersonThe performance dimensions of a spokesperson; Distinct dilemmas of spokespeople in South Africa; The anatomy of a South African spokesperson; Conclusive remarks; Bibliography; Chapter 8 'Can you see me?'; Public relations and the visual; Public relations in Babylon; Imaging/imagining public relations; Conclusion; Bibliography; Chapter 9 Public relations in fiction; What is public relations?; What do they do?; Crossing the line; Who does public relations?; The case of Agatha Raisin; Conclusions; Bibliography; Chapter 10 Social media and the rise of visual rhetoric |
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Literature reviewImplications for public relations theory and practice; Bibliography; Chapter 11 From propaganda to public diplomacy; Political ideology in China and the influence on public relations development ; China's public diplomacy; Public relations research on public diplomacy in China; The Chinese Dream; One Belt, One Road; Contributions of public relations to promoting the 'One Belt, One Road' project ; Conclusion; Notes; Bibliography; Chapter 12 Influences of postcolonialism over the understanding and evolution of public relations in Latin America |
| Notes |
Latin America and postcolonial theory |
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Print version record |
| Subject |
Public relations -- Cross-cultural studies
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Intercultural communication.
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Intercultural communication
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Public relations
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| Genre/Form |
Cross-cultural studies
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| Form |
Electronic book
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| Author |
Vercic, Dejan
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| ISBN |
9781351803090 |
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1351803093 |
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