Title The party politics of presidential rhetoric / Amnon Cavari, Interdisciplinary Center Herzliya (Israel)

Published New York : Cambridge University Press, 2016

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Description 1 online resource Contents Presidents, public opinion, and the political parties -- Assessing presidential communications -- The effect of presidential rhetoric on the attentive audience -- The short term effect of presidential rhetoric -- Presidential leadership of partisan opinion -- The public agenda and the reputations of the parties for handling policy -- Presidential rhetoric and the public agenda -- Presidential rhetoric and party reputations for handling policy -- The interplay of macrohandling and macropartisanship -- The party politics of presidential rhetoric Summary "This book demonstrates that presidents are successful leaders of public opinion - once we recognize the dynamics of public opinion, and the partisan nature of the presidents' activities and public response to them. Presidents have a significant advantage over every other political actor in reaching and affecting the views and preferences of Americans"-- Provided by publisher Bibliography Includes bibliographical references Notes Print version record Subject Presidents -- United States. Rhetoric -- Political aspects -- United States Political leadership -- United States Communication in politics -- United States Public opinion -- Political aspects -- United States POLITICAL SCIENCE -- Government -- General. POLITICAL SCIENCE -- Public Affairs & Administration. Communication in politics Political leadership Presidents Public opinion -- Political aspects Rhetoric -- Political aspects United States Form Electronic book ISBN 9781316986059 1316986055 9781316984949 131698494X 9781316576670 1316576671 9781316604458 1316604454

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