| Description |
1 online resource (11 pages) |
| Series |
Emerald emerging markets case studies, 2045-0625 ; vol. 6, no. 2 |
| Summary |
In the present times of global competition and busy schedules of individuals, it is expected that companies provide service with security, sincerity, and flexibility keeping pace with changing global scenario of marketing. Service receiver expects competitive and optimum facilities with ease while sitting in any corner of the world at any time of the day. It implies that the service provider should be available at all times / all places for satisfying the needs of the customers. A daunting task ahead of Life Insurance Corporation of India (LIC) was to change its conventional approach and work towards a newer, user- friendly one. The top management id est the Board of Directors took up the task of identifying a quicker but securer approach to provide optimum facilities to the policyholders |
| Notes |
Expected learning outcomes: Achieving customer satisfaction through alternate collection channels and retaining market share -- Role of customer servicing in creating competitive advantage -- Challenges for a large public sector enterprise : traditional approach or modern approach -- Role of private companies in development of insurance industry -- Creating awareness about the product / service through different distribution channels -- Use of information and telecommunication technologies to reach remote places |
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Teaching Notes are available for educators only. Please contact your library to gain login details |
| Bibliography |
Includes index and bibliographical references |
| Audience |
Management Students (M.B.A.) |
| Subject |
Marketing -- Management
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Customer services
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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