| Description |
1 online resource |
| Contents |
Intro -- Preface -- Preface -- References -- Acknowledgments -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Chapter 1: Introduction: Public Relations Research and Practice in Africa -- The African Context -- Political Context -- Economic Context -- Sociocultural Context -- Media Landscape -- Conceptualizing Public Relations -- Conceptualizing Public Relations: An Ubuntu Perspective -- Development of Public Relations in Africa -- Public Relations Scholarship and Practice in Africa -- Models of Public Relations Practice in Africa -- Public Relations Roles in Africa |
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Public Relations Professionalism in Africa -- Conclusion -- References -- Chapter 2: Benchmarking Public Relations Practice in the Namibian Public Service with the Principles of the Excellence Theory -- Literature Review and Theoretical Framework -- Government Public Relations -- The Excellence Theory of Public Relations -- Methodology -- Research Design -- Population and Sampling -- Research Methods -- Observation -- In-Depth Exploratory Interview -- Results and Discussion of Findings -- Stakeholder Engagements -- Challenges Faced by the Government PROs -- Diversification in PR |
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PR Structure/Reporting Line -- Empowering of PROs -- Models of Communication -- Conducting Research -- PR as Technical or Management Function and the Integration of Communication Function -- Conclusion and Recommendations -- References -- Chapter 3: Ethiopian Public Relations in Practice: Historical Development and Its Constraints -- The Origin and Historical Development of Public Relations in Ethiopia -- Modern Public Relations in Ethiopia -- Public Relations Education in Ethiopia -- The Practice of Public Relations in Ethiopia -- Communication Technician Roles of Public Relations |
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Communication Management Roles of Public Relations -- Models of Public Relations in Ethiopia -- Public Relations and Ethiopia's Political System -- Constraints of Public Relations in Ethiopia -- Conclusions -- References -- Chapter 4: Radicalization, Divides, or Interfaith Harmony? Relationship Management and Strategic Communication in Sudan -- Sudan's Political Quagmire, Political Islamism, and the North-South Sudan Divides -- Theoretical Framework: The Emic and Constructivist Approaches -- Extremism, Radicalization, and Peacebuilding -- Factors in the Sudanese Susceptibility to Terrorism |
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Fundamentalist Islamist Groups: Al-Qaeda and ISIS -- Conflict Management: Possibilities, Approaches, and Communication Strategies -- Interventions of Islamic Institutions: A Source of Conflict Resolution -- Communication Response to Ethno-religious Crises and Extremism -- Intervention of Foreign Entities and Organizations: A Source of Conflict Resolution -- Conclusion -- References -- Chapter 5: COVID-19 Health Campaigns and Public Relations Management: A South African Perspective -- Literature Review |
| Summary |
This two-part volume book examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Volume 2 brings together African scholars, moving beyond organizational impacts, to share wider theoretical and practical perspectives on the practice of public relations on the continent. Through conceptual discussions and empirical analyses, this volume demonstrates how Africa is gradually emerging from the shadows of Western public relations scholarship by building a body of knowledge and reflecting on developments in public relations management on the continent. The chapters covered include a discussion on the current landscape of public relations scholarship and practice in Africa, public relations and identity management, how public relations responds to the challenges of health communication, and the future of public relations in Africa in light of globalization and technological advancement, coupled with the many technological challenges the continent continues to face. Albert A. Anani-Bossman (PhD) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). |
| Notes |
Print version record |
| Subject |
Public relations -- Africa
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Public relations -- Management
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Public relations
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Public relations -- Management
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Africa
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| Form |
Electronic book
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| Author |
Anani-Bossman, Albert A
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Mudzanani, Takalani Eric.
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Pratt, Cornelius B.
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Blankson, Isaac A.
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| ISBN |
9783031327513 |
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3031327519 |
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