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Book Cover
E-book
Author Salkowitz, Rob, 1967-

Title Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz
Published New York : McGraw-Hill, ©2012

Copies

Description 1 online resource (1 volume) : illustrations
Summary From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. -- Edited summary from book
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Comic books, strips, etc. -- Authorship -- Marketing
Comic books, strips, etc. -- Marketing
Comic books, strips, etc. -- Technological innovations
Popular culture -- Economic aspects.
Webcomics.
webcomics.
Comic books, strips, etc. -- Authorship -- Marketing
Comic books, strips, etc. -- Marketing
Popular culture -- Economic aspects
Webcomics
Languages & Literatures.
Literature - General.
Genre/Form Internet resources.
Form Electronic book
LC no. 2012009412
ISBN 9780071797030
0071797033
9786613656353
6613656356