| Description |
1 online resource (xii, 362 pages) : illustrations (some color) |
| Series |
Springer series in design and innovation, 2661-8192 ; volume 32 |
|
Springer series in design and innovation ; v. 32. 2661-8192
|
| Contents |
Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label's redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 - Brand Image and user experience -- Between the Image and the Experience of the City: "Learning from Las Vegas" and "New Babylon" as Paradigmatic Cases -- Destination image through TripAdvisoŕs reviews analysis |
| Summary |
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry |
| Notes |
Description based on online resource; title from digital title page (viewed on October 13, 2023) |
| Subject |
Branding (Marketing)
|
|
Business communication.
|
|
branding.
|
|
Branding (Marketing)
|
|
Business communication.
|
| Form |
Electronic book
|
| Author |
Martins, Nuno, editor
|
|
Raposo, Daniel, editor.
|
| ISBN |
9783031353857 |
|
3031353854 |
|
