Intro -- The Boy Who Fibbed -- Scars from Sin City -- Artificial Intelligence -- The Starlit Letter -- Salt Stain on the Wound -- No Small Parts -- Likes Aren't Free -- My One-Man Show -- Mirror at Macy's -- Season Pass -- Duplicity -- Confessions from My Commute -- The Death of the Instagram Model -- The Key to Power -- Do the Owl Thing -- Orchestrating Viral: What Do Silentó and Seth Rogen Have in Common? -- Trigger Fingers: Part I -- Trigger Fingers: Part II -- Trigger Fingers: Part III -- Acknowledgements -- About the Author
