| Description |
1 online resource (xxiii, 199 pages) : illustrations (some color) |
| Series |
Marketing collection, 2169-3986 |
|
Marketing collection. 2169-3986
|
| Contents |
Chapter 1. Branding 101 -- Chapter 2. Brand awareness -- Chapter 3. Brand to business -- Chapter 4. Brand ROI -- Chapter 5. Brand process -- Chapter 6. Brand champions -- Chapter 7. Guilty brands -- Chapter 8. Affecting perception -- Chapter 9. Personal brand -- Chapter 10. Artificial intelligence -- Chapter 11. Artificial behavior -- Chapter 12. AI limitations -- Chapter 13. AI versus humans -- Chapter 14. Future of AI |
| Summary |
The book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynamic market deeply influenced by ever-growing technology. Brand awareness is a significant element in the success of businesses in highly competitive and saturated environments. It describes how branding on an organizational and personal level is directly proportional to profit and return on investment, along with how one can measure it. To elaborate, case studies of successful and unsuccessful marketing strategies of big brands have been dissected to showcase the impact of brand perception. The book further transgresses into the role of AI in branding, which can help companies achieve their highest goals through targeted marketing with the help of unbiased information gathered by machine intelligence. It also points out the limitations of AI and the factors to note while relying on machine versus human capabilities. The future of AI appears to be evidently intertwined with marketing initiatives, and the sectors most likely to be impacted have been described in detail |
| Analysis |
Marketing strategy |
|
Case studies |
|
Branding and marketing |
|
Artificial intelligence tools |
|
Increase revenue |
|
Business growth and principles |
|
Amazon case study |
|
Worksheet and templates |
|
None of voice |
|
Brand personality |
|
Mission and vision |
| Bibliography |
Includes bibliographical references (page [187]) and index |
| Notes |
Description based on online resource; title from digital title page (viewed on June 28, 2022) |
| Subject |
Branding (Marketing)
|
|
Qualitative research.
|
|
Quantitative research.
|
|
branding.
|
|
Branding (Marketing)
|
|
Qualitative research
|
|
Quantitative research
|
| Form |
Electronic book
|
| ISBN |
9781637420812 |
|
1637420811 |
|
