Title Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley

Published Beverly, MA : Rockport Publishers, 2023

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Description 1 online resource : illustrations Series Rockport universal Rockport universal Summary "Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding"-- Provided by publisher Notes Includes index Description based on print version record Subject Branding (Marketing) New products. Brand name products. Advertising -- Management. Form Electronic book ISBN 9780760378212 0760378215

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