Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- List of Figures -- List of Tables -- Foreword -- Introduction -- Chapter 1 Brands and Branding -- Chapter 2 Consumer Behavior and Brand Building -- Chapter 3 Designing Brand Identity and Crafting Brand Personality -- Chapter 4 Brand Positioning -- Chapter 5 Integrated Brand Experience: Design and Communication -- Chapter 6 Branding on Social Media -- Chapter 7 Managing Brands over the Lifecycle -- Chapter 8 Consumer-Brand Relationships and Loyalty -- Chapter 9 Brand Portfolio and Architechture Strategy
Chapter 10 Brand Equity and Valuation -- Conclusion -- Index
