| Description |
1 online resource (636 pages) |
| Contents |
Front Cover; Table of contents; Preface; Acknowledgements; Organizing committee; Hospitality and tourism management; Sustainable approach of fishing tourism in Kenyir Lake; An overview of Yield Management practices among the front office employees in five-star hotels; Work motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur; Corporate Social Responsibility (CSR) activities, brand image and hotel guest retention; Strategies of travel agency in facing disintermediation; Responsible tourism: Linking perceived benefits and practices in Pangkor Island |
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Langkawi Island as a tourist friendly destinationTourists' perceptions toward the authenticity or unique features of Melaka traditional Malay houses as cultural heritage tourism Product; Service delay of cook to order food: How do Malaysia Gerai customers react?; The influence of career path elements and mentoring towards women employability in the Iran tourism industry; The Malay garden design concept opportunity to be developed as the tourism product; Knowledge and business strategy model; Quality work life and occupational stress in hotel industry |
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Creating risk management awareness in Park Guiding-a case study of Bako National Park, Sarawak, MalaysiaThe effects of POS, PSS, and OC on intention to leave in casual dining restaurants in Klang Valley area; Customer perception towards service quality of fast food restaurants in Klang Valley; Revealing the power of Appreciative Inquiry approach for rural tourism research; Training transfer: The interaction of changed behavior and co-worker support on job performance; Quality of work life among hotel executives in Malaysia |
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Restaurant patrons' satisfaction towards interaction quality of front-of-the-house employeesCustomer acceptance and satisfaction towards foreign workers' service quality in casual dining restaurant; Local community outlook on tourism development in Tioman Island; The perception of minimum wage towards employee job satisfaction; Tourist information center service quality: A case of Malaysia Tourism Centre (MaTiC); Hospitality and tourism marketing; Uptown night market and tourists' satisfaction; Craft souvenirs: Perceived authenticity and tourist purchase behaviour |
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Shopping mall attractiveness: Factors affecting consumer decision towards visitationDestination attractiveness of a theme park: A case study in Malaysia; Tourist perception on homestay programme: A case of Kuala Medang homestay; The relationship between experiential marketing and tourists' satisfaction on Kelantan food; Tourist perception on island tourism: A case of Tunku Abdul Rahman Marine Parks; The impact of food quality and its attributes on customer satisfaction at Malay restaurants |
| Summary |
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:- Hospitality and tourism management- Hospitality and tourism marketing- Current trends in hospitality & tourism- Technology, advancement and innovation in hospitality and tourism- Green hospitality and tour |
| Notes |
The relationship between perceived service performance and customer satisfaction in Malay upscale restaurants in Kuala Lumpur, Malaysia |
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Print version record |
| Form |
Electronic book
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| Author |
Mohd Salehuddin Mohd, Zahari
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Salleh Mohd, Radzi
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Zurinawati, Mohi
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Mohd Hafiz Mohd, Hanafiah
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Mohd Faeez Saiful, Bakhtiar
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Artinah, Zainal
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Bakhtiar, Saiful
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Hafiz, Mohd
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Hanafiah, Mohd
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| ISBN |
9781315798233 |
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1315798239 |
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