Title The powers : ten factors for building an exponentially more powerful brand / Tony Wessling and Peter Van Aartrijk

Published New York : Morgan James Publishing, [2019]

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Description 1 online resource Notes Online resource; title from PDF title page (EBSCO, Dec. 7, 2018) Subject Brand name products. Branding (Marketing) Advertising -- Brand name products. branding. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Advertising -- Brand name products Brand name products Branding (Marketing) Form Electronic book Author Aartrijk, Peter van, author ISBN 9781683509967 168350996X

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