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E-book
Author Mallen, Cheryl.

Title Sport, recreation and tourism event management : theoretical and practical dimensions / Cheryl Mallen, Lorne Adams
Published Oxford : Butterworth-Heinemann, [2008]
©2008
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Description 1 online resource (xvi, 250 pages)
Contents Preface -- Chapter 1 -- Introduction -- Chapter 2 -- The Concept of Knowledge in Event Management -- Chapter 3 -- The Event Development Phase -- Chapter 4 -- The Event Logistical Phase -- Chapter 5 -- The Concept of Quality in Event Logistics -- Chapter 6 -- The Event Implementation, Monitoring and Management Phase -- Chapter 7 -- The Event Evaluation and Renewal Phase -- Chapter 8 -- The Event Management Model and Event Bidding -- Chapter 9 -- Conclusion
Summary Sport, Recreation and Tourism Event Management provides an essential combination of the theoretical foundations and practical principles of event management. This text focuses specifically on the operational planning component of event management and the role of the event manager as the planner and facilitator. Devoid of the standard "to do lists" found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field. * Encourages students to apply theoretical foundations to event management * Develops a knowledge strategy for event management that will guide students into their future careers * Provides a great range of industry applications which support and illustrate the academic theory
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Special events -- Management.
Form Electronic book
Author Adams, Lorne
ISBN 0080942237 (ebk)
075068447X
6611371125
9780080942230 (ebk)
9780750684477
9786611371128