Title Susan's dilemma / Saravana Jaikumar, Smirti Agarwalla, Rishabh Dara

Published London : SAGE Publications Ltd, 2017

Online access available from: Sage Business Cases    View Resource Record

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary Susan, a dog lover and an entrepreneur, wanted to start a franchise of Dog Shop in Ahmedabad. She had the data regarding the demand and costs incurred by Dog Shop on various verticals in its first year of operations. Based on this data and using an appropriate investment appraisal technique, Susan had to evaluate the three franchisee options offered by the company. The case can be used in any program and course which includes investment appraisal as part of its syllabus Notes Originally published: Jaikumar, S., Agarwalla, S., & Dara, R. (2013). Susans dilemma. F&A0504. Ahmedabad: Indian Institute of Management, Ahmedabad Description based on XML content Subject Dog Shop Small business -- India -- Ahmadābād -- Costs -- Case studies. Entrepreneurship -- India -- Ahmadābād -- Management -- Case studies. Franchises (Retail trade) -- India -- Ahmadābād -- Costs -- Case studies. Pet supplies industry -- India -- Ahmadābād -- Costs -- Case studies. Genre/Form Case studies. Form Electronic book Author Agarwalla, Smirti, author Dara, Rishabh, author ISBN 9781473993518 (ebook)

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