Limit search to available items
Book Cover
Author Jaikumar, Saravana, author

Title Susan's dilemma / Saravana Jaikumar, Smirti Agarwalla, Rishabh Dara
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Susan, a dog lover and an entrepreneur, wanted to start a franchise of Dog Shop in Ahmedabad. She had the data regarding the demand and costs incurred by Dog Shop on various verticals in its first year of operations. Based on this data and using an appropriate investment appraisal technique, Susan had to evaluate the three franchisee options offered by the company. The case can be used in any program and course which includes investment appraisal as part of its syllabus
Notes Originally published: Jaikumar, S., Agarwalla, S., & Dara, R. (2013). Susans dilemma. F&A0504. Ahmedabad: Indian Institute of Management, Ahmedabad
Description based on XML content
Subject Dog Shop
Small business -- India -- Ahmadābād -- Costs -- Case studies.
Entrepreneurship -- India -- Ahmadābād -- Management -- Case studies.
Franchises (Retail trade) -- India -- Ahmadābād -- Costs -- Case studies.
Pet supplies industry -- India -- Ahmadābād -- Costs -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Agarwalla, Smirti, author
Dara, Rishabh, author
ISBN 9781473993518 (ebook)