| Description |
1 online resource (145) |
| Series |
Marketing strategy collection |
|
Marketing strategy collection.
|
| Contents |
Cover; Contents; Foreword; Acknowledgments; Chapter 1: Introduction; Chapter 2: Design Thinking Approach; Chapter 3: Societal Approach; Chapter 4: Intermezzo-Looking Back at What You Have Learned; Chapter 5: Prototyping and Work-Out of Your Service; Chapter 6: Case Studies; Chapter 7: Summary and Conclusions; References; Index; Ad page; Backcover |
| Summary |
"There is absolutely no excuse not to have acquired more of your ideal business right after you've read this book."--Alan Weiss, PhD, author of Million Dollar Consulting and 55 other books. This book is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success-to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn't necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest i |
| Analysis |
closing the sale |
|
the future of marketing |
|
growing revenue |
|
marketing |
|
marketing mindset |
|
marketing plan |
|
marketing productivity |
|
marketing strategy |
|
messaging |
|
sales |
|
sales plan |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed October 13, 2015) |
| Subject |
Marketing -- Management.
|
|
Sales management.
|
|
BUSINESS & ECONOMICS -- Industrial Management.
|
|
BUSINESS & ECONOMICS -- Management.
|
|
BUSINESS & ECONOMICS -- Management Science.
|
|
BUSINESS & ECONOMICS -- Organizational Behavior.
|
|
Marketing -- Management
|
|
Sales management
|
| Form |
Electronic book
|
| ISBN |
9781631572357 |
|
1631572350 |
|
9781606497852 |
|
1606497855 |
|
