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Book Cover
Book
Author AMA's Special Educators' Conference on Services Marketing( (1981 : Orlando, Fla.)

Title Marketing of services / James H. Donnelly, William R. George [editors]
Published Chicago, Ill. : American Marketing Association, [1981]
©1981

Copies

Location Call no. Vol. Availability
 W'PONDS  380.1 Ama  AVAILABLE
Description vi, 244 pages : illustrations ; 28 cm
Series Proceedings series
Proceedings series (American Marketing Association)
Notes Papers from the American Marketing Association's 1981 Special Educators' Conference held in Orlando, Florida, February 8-11
Bibliography Includes bibliographies
Subject Marketing -- Congresses.
Service industries -- Congresses.
Service industries -- Marketing -- Congresses.
Genre/Form Conference papers and proceedings.
Author Donnelly, James H.
George, William R.
American Marketing Association.
LC no. 81000002
ISBN 0877571481