| Description |
1 online resource (xxi, 539 pages) : illustrations |
| Contents |
Front Cover; Handbook of Media Economics; Copyright; Introduction to the Series; Contents; Introduction; Contributors; Acknowledgment; Dedication; Part I: Media Market Structure and Performance; Chapter 1: Preference Externalities in Media Markets; 1.1. Introduction; 1.2. Fixed Costs and Heterogeneous Preferences; 1.2.1. Fixed Costs; 1.2.2. Preference Heterogeneity; 1.2.3. Willingness to Consume Second-Choice Products; 1.2.4. Advertiser Finance; 1.2.5. Change in Costs over Time; 1.3. Theory; 1.3.1. Classic Models |
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1.3.1.1. Preference Externalities with Spectrum Constraints: Steiner and Beebe Models1.3.1.2. The Tyranny of the Yuppies; 1.3.1.3. Lowest Common Denominator; 1.3.2. Spatial Models; 1.3.2.1. Negative Preference Externalities Under Monopoly; 1.3.2.2. Preference Externalities Under Duopoly; 1.3.3. Market Size and Equilibrium Media Diversity; 1.3.4. Optimum Media Diversity; 1.3.5. Cross-Group Externalities; 1.3.6. Variety; 1.3.7. Multiple Stations; 1.4. Empirical Results: Facts Relevant to Predictions from Theory; 1.4.1. The Own-Group Preference Externality; 1.4.1.1. Market Size and Entry |
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1.4.1.2. Market Size and Variety1.4.1.3. Market Size and Quality; 1.4.1.4. Market Size and Consumption; 1.4.2. Preference Externalities with Multiple Consumer Types; 1.4.2.1. Preference Externalities in Markets with Few Products; 1.4.2.2. Preference Externalities with Heterogeneous Consumers in Markets with Many Products; 1.4.3. Efficient Entry and Preference Externalities; 1.5. Technological Change, Fixed Costs, and Preference Externalities; Acknowledgments; References; Chapter 2: The Advertising-Financed Business Model in Two-Sided Media Markets; 2.1. Introduction; 2.2. Cast of Characters |
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2.2.1. Consumers2.2.2. Advertisers; 2.2.3. Media Platforms; 2.2.4. Other Players; 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers; 2.3.1. The Ad Revenue/Subscription Revenue Balance; 2.3.2. Representative Consumer Models; 2.3.3. Competitive Bottlenecks; 2.3.4. See-Saw Effects in Media Markets; 2.3.5. Heterogeneous Ad-Nuisance Costs, Price Discrimination, and TiVo; 2.3.6. Market Failures in Advertising Finance; 2.3.7. Alternative Equilibrium Concepts: Price Versus Quantity; 2.3.8. Consumer Information; 2.3.9. Nonlinear Tariffs and Insulated Equilibrium |
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2.4. Multi-Homing Viewers/Readers2.4.1. MHCs and Incremental Pricing of Ads; 2.4.1.1. Endogenous Viewer Choices; 2.4.2. MHC Demand with Observed Ad Levels; 2.4.3. MHCs and Heterogeneous Advertisers; 2.4.4. Information Congestion and MHCs; 2.4.5. Take-Aways and Ways Forward; 2.5. Equilibrium Genre Choices; 2.5.1. Free-Entry Analysis; 2.6. Further Directions; Acknowledgments; References; chapter 3: Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Model ... ; 3.1. Introduction; 3.2. Audience Demand; 3.2.1. Introduction |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from title page (Safari, viewed December 14, 2015) |
| Subject |
Mass media -- Economic aspects
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Mass media -- Economic aspects
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| Form |
Electronic book
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| Author |
Anderson, Simon P., editor
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Waldfogel, Joel, 1962- editor.
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Strömberg, David, editor
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| ISBN |
9780444627247 |
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0444627243 |
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0444627219 |
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9780444627216 |
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