Title Mass customisation in sports : an insight to the sneaker market / Verónica Baena (Universidad Europea de Madrid, Madrid, Spain) and Katharina Winkelhues (SportsTotal Cologne, Germany)

Published Hauppauge, New York : Nova Science Publishers Inc., [2017]

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Description 1 online resource Series Marketing and operations management research Marketing and operations management research. Bibliography Includes bibliographical references and index Notes Description based on print version record and CIP data provided by publisher Subject Sneakers Mass customization. Sporting goods industry. TECHNOLOGY & ENGINEERING / Technical & Manufacturing Industries & Trades. Mass customization Sneakers Sporting goods industry Form Electronic book Author Winkelhues, Katharina, author LC no. 2017043112 ISBN 9781536123869 1536123862

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