| Description |
1 online resource |
| Contents |
ForewordBaruch Fischhoff Preface: Guide for readersPriya Bahri Authors' biographical notes Overview of contents in chapters 1. A multilayered research framework for humanities and epidemiology of medicinal product risk communicationPriya Bahri Part I: Medicines in real life as communication challenges2. Hormonal contraceptives -- Communication for risk awareness and informed choice, or a public scare?Barbara Mintzes, Teresa Alves, with a contribution from Priya Bahri 3. COX-2 inhibitors -- Communication of accumulating risk evidence and a product withdrawalAmy Rogers, Kerr Grieve, Thomas M MacDonald, with a contribution from Sérgio Nishioka 4. Isotretinoin -- Communication for preventing birth defects and alerting of an uncertain risk of suicideIneke (HJMJ) Crijns 5. Pandemic influenza vaccines -- Communication of benefits, risks and uncertaintiesGlen J Nowak, Emilie Karafillakis, Heidi Larson Part II: Tackling the challenges - Methods for medicinal product risk communication research6. Ethical frameworksGhislaine van Thiel 7. The cognitive and behavioural sciencesSara Rubinelli, Nicola Diviani, Maddalena Fiordelli 8. The social sciencesBrian Taylor, Anne Moorhead 9. Rhetoric and science & technology studiesMathias Møllebæk 10. Media science and practiceGlen J Nowak, Michael A Cacciatore 11. Social media researchNabarun Dasgupta, Carly Winokur, Carrie E Pierce 12. Design science with a focus on user-centred evaluation of written informationJörg Fuchs 13. Dissemination & implementation scienceElaine Morrato, Meredith Smith 14. PharmacoepidemiologyBert (HGM) Leufkens 15. Legal frameworksBurkhard Sträter 16. From passive to active -- Patients as contributors to medicinal product risk communication researchFrançois Houÿez Afterword: The dimension of communicating medicine risks in low- and middle-income countriesNilima A Kshirsagar |
| Summary |
At the core of this book lies the question how to approach medicines, risks and communication as a researcher - or anybody planning and evaluating a communication intervention, or wanting to understand communication events in private and the media. With a view to tackle current shortcomings of communication systems and processes for improved implementation, patient satisfaction and health outcomes, a multilayered approach is presented. This combines multiple data types and methods to obtain a wider and deeper understanding of the major parties and their interactions, as well as the healthcare, social and political contexts of information flows, how they interfere and which impact they have. Illustrated with real life experiences of safety concerns with medicines, worldwide active experts discuss the methods and contributions their disciplines can offer. With considerations on terminologies, tabulated overviews on communication types and outcomes, a patient-centred vision and plain language for non-medical readers, the book creates a platform for multidisciplinary collaborations amongst researchers as well as practitioners from communications, healthcare, the social sciences and pharmacovigilance. Importantly, it advocates for an active role of patients and highlights the achievements and aspirations of patient organisations. Finally, the book suggests establishing an inclusive discipline of humanities and epidemiology of medicinal product risk communication to realise full research potential. The authors are driven by the curiosity for communication as the most human behaviour, and as good health is amongst the basic human needs, medicinal product risk communication is an exciting research field of high global relevance |
| Subject |
Communication in pharmacy.
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Drugs.
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Pharmaceutical Preparations
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Pharmacology.
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Medical -- Pharmacology.
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Communication in pharmacy
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Drugs
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Medicaments.
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Avaluació del risc per la salut.
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Comunicació en farmàcia.
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| Genre/Form |
Llibres electrònics.
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| Form |
Electronic book
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| Author |
Bahir, Priya, editor
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| ISBN |
9789811530135 |
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9811530130 |
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