| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
This case study features Harold Hoagie who owns a sandwich shop called The Sandwich Solution. Harold has recently becoming aware that several of his competitors utilize social media networking sites to promote and communicate with their customers and that many of the business employ a social media marketing specialist. After interviewing several of these marketing specialists, Harold has decided that he too needs to be utilizing social media networking sites to promote his business and to communicate with his current customers. He wants to hire a marketing student with knowledge of the Building Blocks of Competitive Advantage to suggest a marketing approach for The Sandwich Solution. He also realizes that it will require a great amount of time to monitor any social media networking site, so he would initially like the hired student to select only one site through which to promote/communicate to customers |
| Notes |
Originally Published InDawson, M. E., Baker, K., Hoey, A., Saxenian, B., Smith, R., & Thomas, K. (2011). Marketing strategies for the sandwich solution: Gaining competitive advantage through social networking. Journal of Hospitality & Tourism Cases, 1(1), 43-51 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Sandwiches -- Internet marketing -- Case studies
|
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Social networks.
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Social Support
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Social networks
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| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Baker, Kristi, author
|
|
Hoey, Alexis, author
|
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Saxenian, Brian, author
|
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Smith, Ryan, active 2011, author
|
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Thomas, Kelly, active 2011, author
|
| ISBN |
9781529710090 |
|
152971009X |
|
