Title Understanding the link with Customer Relationship Management (CRM) / Pravin Balaraman

Published London : Henry Stewart Talks, 2010

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (41 min.) : color, sound) Series The changing role of sales and salespeople : how to develop a long lasting relationship with your customers, 2056-4570 Henry Stewart talks. Business & management collection. Changing role of sales and salespeople Contents Contents: Emergence of Customer Relationship Management (CRM) -- The four Ps of CRM -- The importance of CRM -- Return on investment (ROI) on CRM -- Problems experience with ROI -- Barriers to CRM -- The major challenges to CRM Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Customer relations -- Management. Sales personnel. Sales. Form Streaming video

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